I am a multidisciplinary creative director,
shaping ideas, refining concepts,
and crafting distinct visual narratives with
an intuitive approach.
I translate emotions, collective energy, and emerging cultural shifts into an immersive visual language within the beauty space. I am passionate about inclusivity, strength, and self-love—themes that continuously inspire my work.
For the past 6 years, I have served as the Executive Global Creative Director of Social at La Mer, where I lead and mentor a stellar team of creatives. Prior to this, I was the Design Director at Allure.
My work is deeply rooted in collaboration and the belief that creativity is a powerful portal for transformation and change.